Enhancing Lives Together

Something in the water

We’ve all seen the footage of floating ‘islands’ of waste plastic adrift on our seas.

Leading UK marine conservation charity, Surfers Against Sewage estimate that around 12 million tonnes of waste plastic end up in global oceans each year (Source: Eunomia 2016). This poses a significant risk to the marine environment, causing the deaths of around 100,000 marine mammals and turtles and one million seabirds, annually.

At last year’s COP26 meeting of world leaders on climate change, there were calls for the world’s biggest economies to take urgent action to cut the use of plastics, which are washing up on shores, harming wildlife and ending up in the food we eat.

For many, this is an unseen consequence of plastic usage, but is it a case of out of sight, out of mind?

Not for us at Vitaflo.

As plastic is used in some of our own packaging, we’ve made it our mission to play our role in addressing this problem.

We’ve set ourselves the goal of achieving 100% reusable or recyclable packaging across our product range by the end of 2025, and this includes plastic packaging, too.

This means that, with your help, we can ensure that none of our packaging need end up in landfill or as litter, reducing the risk of this plastic finding its way into our rivers and oceans.

It doesn’t stop there.

At a local level, as part of our ‘Love where you live’ campaign, our Head Office team in Liverpool has coordinated litter picks, helping to clean up local promenades and beaches.

It might sound like a drop in the ocean, but imagine what we could achieve if we all did this, together?

If you’re interested in joining, or even starting a litter pick of your own, the Keep Britain Tidy website is a great place to start.

For the latest news on the changes we’ve made to our packaging so far, visit our latest news page.

To find out more about plastic pollution, read the Surfers Against Sewage Plastic Pollution article.

Making a difference, together.